Growth Marketing Lead

About the Role

As a Growth Marketing Lead, you will shape acquisition strategy, campaign experiments, and funnel performance across digital channels. You will work with product and commercial teams to improve awareness and qualified demand.

Key Responsibilities

• Plan and optimize campaigns that improve qualified lead volume.
• Measure performance across acquisition channels and refine messaging.
• Coordinate with creative and product teams on landing page and funnel tests.
• Report results clearly and recommend next-step experiments.

Requirements

• 5+ years of growth marketing, demand generation, or performance marketing experience.
• Strong understanding of acquisition funnels, conversion metrics, and campaign optimization.
• Ability to plan and execute experiments across paid, organic, and partner channels.
• Comfort collaborating with design, product, and commercial teams.

Nice to Have

• Experience running growth experiments for B2B or fintech products.
• Comfort with analytics tools, campaign tracking, and reporting dashboards.
• Ability to write concise briefs and evaluate performance quickly.